Couponcabin sierra trading post
Sites like and Ebates offer shoppers cash back on purchases if they sign in and then click through to the retailer.īut other discount aggregator sites were started by passionate shoppers eager to share their bargain-hunting wisdom. They earn a commission from the retailer when a customer makes a purchase. Many of the coupon sites are run by Web entrepreneurs who see a business opportunity in collecting online discount codes at one site. goes further, with an add-on to the Firefox browser that alerts users when an e-commerce site they are visiting has a discount. Some sites e-mail coupon lists to subscribers. Shoppers can comment on whether the coupons worked and share tips in user forums. Most of the sites list coupon codes submitted by readers and retailers. Today, 1,300 merchants, including Dell, Target, Home Depot and Victoria's Secret, send him discount codes - totaling about a thousand a week. For example, when Scott Kluth founded CouponCabin in 2003, he had discounts for only 180 stores, and many of them did not like it. Other retailers use the coupon sites as marketing tools. William Ihle, a spokesman for Harry & David, said that all of its deals were available on its own site and that the coupon sites "disingenuously mislead the consumer" by posting expired or unverified discounts. Harry & David, a seller of fruit baskets, threatened legal action against this spring for publishing its discounts, prompting the coupon site to steer visitors to other gift-basket companies. Some retailers try to battle the coupon sites. Sierra Trading now sends some coupons directly to Web sites and limits catalog codes to three uses.
COUPONCABIN SIERRA TRADING POST CODE
"We certainly appreciated the sales, but sales with that code were at a very low margin," said David Giacomini, director of catalog operations for the company. Instead, the offer led to $300,000 in sales after a customer posted it online. Two years ago, Sierra Trading Post, a site that sells overstocked outdoor gear, sent a coupon code with 1,000 of its 50 million catalogs, expecting to generate $2,000 in sales. When the coupons get wider exposure, retailers lose control, which can cost them more money than they expected. Generally, companies prefer limited discounts, e-mailed to a select group of customers or sent inside the package with a purchase. Retailers have mixed feelings about this shift.